Download Mobi Digital Marketing Strategy: An Integrated Approach to Online Marketing By Simon Kingsnorth

Download Mobi Digital Marketing Strategy: An Integrated Approach to Online Marketing By Simon Kingsnorth

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Digital Marketing Strategy: An Integrated Approach to Online Marketing-Simon Kingsnorth

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Ebook About
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results.It is an essential guide for any marketer to build an effective and practical digital strategy.

Book Digital Marketing Strategy: An Integrated Approach to Online Marketing Review :



If you know even the basics of online marketing, don't buy. I liked the way the book is structured and was excited to dive in as I went through the contents and overview of each section, but the actual content is not great. It's a basic overview of what each digital channel is with boilerplate explanations, but there is nothing strategic about this book.If you're new to online marketing and know nothing yet, this book will be a decent overview of what's available/possible - just don't expect to learn actually how to effectively use them.
While I specialize in social media, it is not a standalone effort. All digital marketing efforts work together to deliver value for clients. This is an excellent guide that I have used both in my teaching and as a refresher for areas in which I don't spend a lot of time. I recommend this for digital marketing practitioners, professors, and anyone who needs to bone up on their strategy.

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