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Product-Led Onboarding: How to Turn New Users Into Lifelong Customers-Ramli John

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Ebook About
"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, bestselling author of Hooked and IndistractableJust like dating, your company's growth depends on first impressions.If you've been in the SaaS space for some time, you're probably all too familiar with these problems:Free accounts don’t convert to paid nearly as often as you would like.A large chunk of users never get to experience the full value of the product.Your platform is littered with dead accounts that are taking up valuable space.Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.They expect the product to be intuitive. Easy. And fast.What’s more, they want more than they paid (or didn’t pay) for, and they want it now.So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.In this book, you’ll learn the simple 6-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.Best of all, it’s a process that will easily become second nature.Learn how to:Grab your customers’ attention from the get-go.Make it easier for users to get good at using your product so they are more likely to use it.Match value with behaviors and get users addicted to your product.Win loyalty and praise by making clients feel like a VIP.Involve sales and high-touch support in the onboarding process.Rinse and repeat, and watch your business grow while you sleep.Get this right and your new users will thrive with your product, and become lifelong customers.

Book Product-Led Onboarding: How to Turn New Users Into Lifelong Customers Review :



One of the most valuable things I've seen as a Customer Success leader is the impact great user onboarding can have on long-term customer success, from driving adoption to reducing the load on support while increasing retention and customer advocacy. Ramli takes you step by step through different ways of thinking about onboarding and gives compelling real world examples that help illustrate how you can be successful with this methodology. This book is hands down one of the best road maps I've seen to successful user onboarding. Implementing the best practices and techniques in Product-Led Onboarding is an investment in your customers, your business, and your future!
This book has been amazing so far! Ramli does a great job of clearly stating why excellent onboarding is necessary (with the ROI numbers to back it up), and actionable steps on how to make the process smoother.I always thought "My apps are simple, onboarding is for big companies." But now, literally every chapter of this book has given me ideas on how to get people into my app, make sure they use and understand it, and convert them to paying customers.This book isn't just a simple, basic intro that rehashes one concept over and over. It starts from the first time someone visits your website, and expands on each critical step to them becoming a happy customer that sticks around.This book only has to help me get one more paying customer to be worth the price, and I'm pretty sure the changes I've made (and will make soon) will do so much more!

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